30 January 2013
Ahead of the annual Six Nations rugby tournament, Adidas has chosen the simulator to front its promotional campaign in France.“A
rugby scrum simulator has escaped from Marcoussis (the French rugby
HQ)! With the whole country behind them, the French team will defy the
machine!” This is the angle of the Adidas campaign which transforms
Thales’s revolutionary scrum simulator into a mechanical
extra-terrestrial!The campaign is based around a series of adverts, some of which
have already been launched on YouTube, and will be promoted via the
sport equipment maker’s Facebook page. In the run up to the Six Nations
tournament, the advert will also be shown nationwide on television.Watch the adverts on YouTube:
Follow the campaign on Facebook. For
more information on Thales’s rugby scrum simulator, see the press release (right hand side) that accompanied its initial delivery to the French Rugby Federation.
Thales inaugurates its rugby scrum simulator developed in close partnership with the Fédération Française de Rugby (FFR).
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