There is a wealth of data that exists behind passenger journeys. With technologies such as tap-in and tap-out, it is possible for operators to gain insight into passenger behaviours by analysing the data that is captured. NAIA can provide this insight and analysis.
NAIA is Thales digital service which has been specifically designed to understand the journeys of passengers. By using data from ticketing machines and tap-in and tap-out barriers, the application runs a unique algorithm to recreate the journey of every single passenger on a network. The information acquired in this process is then used to calculate three main passenger experience performance indicators:
- Waiting Time
- Platform Occupancy
- Train Occupancy
In addition to being able to identify the passenger experience, NAIA also provides additional insights such as passenger demographics, station occupancy and route utilisation.
NAIA offers real-time calculation, which allows users to react quickly to unusual events. It is able to process large amounts of data in seconds and display it in a convenient user dashboard.
- Put your passenger at the centre of your operation
- Identify stations which need better infrastructure considering specific passenger requirement
- Focus investment in areas based on the number of passengers
- Monitise normally unused data to identify potential marketing revenues
- Dispatch staff based on the number of passengers and their needs
- Removes the need of manual surveys
- Real-time information and prediction on specific variables
- Unique algorithm to recreate passenger journeys based solely in ticketing information
- Dashboard includes Passenger Experience Performance Indicators
- Deep understanding of Waiting Time, Platform Occupancy and Train Occupancy
- Quickly visualising aggregated data for the entire population of passengers in your network
- Drill-down capabilities to understand behaviours of specific groups of passengers
- Identify friction points in the network
- Map View which allows users to identify areas of major concerns
- Easy to use and get started
- Filtering capabilities including filter per station, per passenger profile (e.g. senior passengers) and per route
