Thales survey: Data breach at your retailer, what would you do?

Thales, a leader in critical information systems, cybersecurity and data protection, did a survey on 1 000 American consumers on how their shopping behavior would change at a retailer if they knew its systems had been hacked.

1 in 5 U.S. consumers would stop shopping at the hacked store

According to the survey, more than half of consumers believe they would change their purchasing behavior at a retailer if they knew its systems had been hacked and credit card data stolen. Indeed, 55 percent of consumers would go cash at retailer who reported a data breach. And 1 in 5 consumers would stop shopping at the hacked store.
 

Electronic payment devices are acclaimed by consumers

Anglo-Saxon consumers look more and more for online purchase and payment systems. In this way, 66 percent of consumers intend to visit a store to buy holiday gifts, while 64 percent will purchase on a desktop or laptop computer. One-third of holiday shoppers will use a mobile device, such as a smartphone or tablet.

Even though the use of mobile wallets is on the rise due to speed and ease of use, only 16 percent of U.S. consumers plan to use mobile payments in the new future.

These survey results offer a reminder to merchants that a serious data breach coul send many consumers back to cash payments”, said Jose Diaz, director of payment strategy at Thales e-Security. ”While the current make-up U.S. consumer buying habits shows a slight lead for traditional approaches, I anticipate that we will continue to see greater adoption of mobile for both browsing and buying during the holidays as well as an increase in mobile wallet use over the next five years.