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Danish nationwide ticketing system Rejsekort, deployed by Thales, is more popular than ever!

Thales’ customer Rejsekort & Rejseplan A/S conducted a survey via Epinion in the autumn of 2021, and 69 % of the customers are satisfied with ‘Rejsekort’ and more than 80 % say it makes travelling by public transportation easier. 

In 2012, Denmark was one of the first countries in the world to implement contactless smartcard technology on a national scale to ease mobility. Before the roll out of the Rejsekort, Passenger journeys were complex due to the number of transport operators with their own ticketing services. 

In 2012, Thales and its partners delivered the Nationwide Danish Travelcard system Rejsekort: an electronic ticketing system for travelling by bus, train, and metro. The system unites the different transport operators, travel zones, ticketing systems, and discount schemes into a common ticketing system, which makes it easier for passengers to use public transport services in Denmark.

The complete system delivered by Thales is now handling an average of 1 million transactions per day and well over 100 million journeys per year. At the end of 2019, there were approximately 3 million active travel cards and 420 million annual transactions. 



High Customer Satisfaction for the use and purpose of Rejsekort

The survey highlighted that 3 out of 4 Danes use the cardbased ‘Rejsekort’ for ticketing while traveling by public transportation. 

The NPS (Net Promoter Score) of ‘Rejsekort’, which measures customer loyalty, has increased significantly and stably from -17 in 2015 to +20 today, which is considered a high score for a transport product. 

The score shows  a raise in recommending ‘Rejsekort’ , based on a high level of trust in the product service and price level , and based on customers’ satisfaction of "Rejsekort’s ability to ease the mobility within public transport".

Together with Rejsekort & Rejseplan A/S, Thales is proud to support the ease of using Danish public transport journey.  


Watch our Reference story on Rejsekort