Guavus, a Thales company, is at the forefront of AI-based big data analytics and machine learning innovation, driving digital transformation at 6 of the world’s 7 largest telecommunications providers.
Guavus enables its customers to analyze big data in real time and take decisive actions to grow revenue and improve operational efficiency, which translates into lower costs and better subscriber experience – all with the scale and security required by next-gen 5G and IoT networks.
Today’s subscribers expect personalized interactions and tailored offerings. Guavus makes this possible, allowing you to engage with your customers at the right time, in the right place.
By classifying individual subscriber behavior, as well as their devices, locations and many other factors, Guavus AI/ML-driven analytics provides mobile network operators (MNOs) with the ability to better understand their customers in order to, among other things, power targeted marketing campaigns with relevant offers.
Explore the Power of Subscriber Analytics
Get in touch with our experts to discover how our continuous real-time granular view of subscriber behavioral segmentation helps MNO’s digital services and marketing operations target and engage subscribers to grow revenue through actionable insights.