The art of collaboration
Directors of Photography (DPs) play a crucial role in capturing the director's vision on camera and bringing it to life. One of the primary reasons why DPs are so important to the film industry is their ability to work collaboratively with directors, production designers and other crew members to create a cohesive visual narrative. Like orchestra leaders, they play a crucial role in setting the tone and mood of a work, selecting the camera angles, lighting set-ups and lens choices that serve the story best. They also work with the production designer to ensure that the overall visual aesthetic is consistent throughout the film. In addition, DPs oversee the colour grading and post-production process to ensure that the final product matches the director's original vision.
Likewise, Angénieux owes its success to the ability to work creatively with the users of its lenses, and DPs therefore have a central role to play in the company's strategy. Each innovation and each new product is shaped by the practical insights and experience of cinematographers as we seek to develop the tools and technologies they need to fully express their creativity.
Interchangeable Rear Optics (IRO) technology, for example, allows them to adapt zoom lens configurations to different camera sensor formats, while the Integrated Optical Palette (IOP) for prime lenses includes customisable elements to expand the cinematographer's creative toolset and guarantee continuity of effect across the entire range of lenses. Both innovations are exclusive to Angénieux, and both were thought with DPs to tailor the latest technology to their artistic tastes and standards.
The enduring relevance of an exceptional brand
Today, Angénieux is recognised throughout the industry as an exceptional brand with unique know-how, a tried-and-trusted capacity for innovation, a strong global presence and solid partnerships with other industry leaders. For example, the company worked with Band Pro in the Americas and Jebsen in China to develop the EZ series of zooms – the first cine lenses to offer interchangeable full-frame and Super 35 shooting formats. These lenses are particularly popular with younger generations of cinematographers and are now among the most widely used cine zooms industry-wide. Band Pro and Jebsen are also partners in the Optimo Primes project.
Angénieux occupies a unique position in the cinema landscape as the only manufacturer to offer a complete family of high-quality, wide-ratio zoom lenses – from the flagship Optimo Ultra 12X to very compact models like the Optimo Ultra Compact – as well as prime lenses of equivalent quality, the Optimo Primes. Coveted for their ability to create a unique visual identity for each work, Angénieux lenses are a benchmark in virtually every genre, including feature films, documentaries, TV dramas, music videos and commercials. Famously, they were even selected by NASA to capture images of man's first step on the moon during the Apollo 11 mission…
The Angénieux catalogue offers a complete toolset of high-end products, allowing established cinematographers to give free rein to their creativity and encouraging the next generation of talent to push the boundaries of visual storytelling.
The 10th anniversary of the Pierre Angénieux Tribute marks a significant milestone in the brand's history. The entire Angénieux team is proud to honour some of the world's most outstanding Directors of Photography and to uphold a tradition that highlights the subtle artistry of Directors of Photography and testifies to the brand's unflagging commitment to the film industry.