Launching the PURE Technology Community
PURE is now truly global.
More than 30 domestic schemes and local labels, representing 150 issuers, have already issued 120 million cards, mobile devices, and wearables implementing PURE white-label EMV.
Issuers can launch payment offers that fit their local market needs while enjoying fast time to market and low costs.
With its cards and payment solutions and PURE, Thales' objective is to grow this base and make more payment use cases available.
It is a forum for all PURE issuers to share their priorities, debate critical trends in the market, and address them. Most importantly, members will directly influence the PURE roadmap.
We are convinced that this collaboration will help define a PURE solution that can grow with our customer's needs. We are looking forward to animating the PURE Technology Community!
PURE is an off-the-shelf payment application from Thales that is fully compliant with the EMV™ standard.
It is designed for domestic schemes and private payment card associations looking for chip-based security and fast time to market.
PURE is a scheme-agnostic EMV application that private-label card issuers and national payment associations can use without the need to enter into a business agreement with another payment scheme.
PURE specifications for domestic schemes
With PURE, domestic schemes can define their payment solution – including product lifecycle and roadmap, and certification rules – for a cost-effective off-the-shelf solution.
Learn more about PURE Domestic Schemes
PURE for private-label and mobile-payment issuers
PURE offers closed-loop card issuers the benefits of EMV combined with full control over their payment network, for the ultimate in convenience combined with state-of-the-art technical features.
Learn more about PURE for private-label and mobile-payment issuers
Robust consulting services in payment systems:
With almost two decades of consultancy expertise in payment systems and 55 years of cumulative experience in EMV chip and NFC technologies, Thales has a dedicated team of senior EMV consultants to support the scheme and its members.
A trusted and experienced partner
With more than 150 references in 52 countries, Thales is a trusted developer and manufacturer, able to quickly produce specific products for issuing members, creating traction in the industry around the world.
Fully committed to our customers' needs
Thales has developed a complete, modular offer to fit all implementation scenarios.
It includes not only specifications but also consultancy, assistance, card products, personalization tools, and provisioning and tokenization platforms for mobile, offering seamless and timely deployment.
- Angola embraces EMV card payments with PURE.
- Ghana speeds up EMV migration with PURE.
- The State Bank of Vietnam has just officially released the first Vietnam Chip Card Specifications.
- Financiera El Corte Inglés the first private label card provider in Spain to adopt Samsung Pay.
- "Le Groupement d'intérêt Economique des Cartes Bancaires (CB)" in France selects PURE
- Frost & Sullivan Lauds Gemalto’s PURE Payments Platform
- The PURE Certification Website
Thales Gemalto PURE solution
Gazprom Neft upgrades loyalty and prepaid fuel card network with Thales Gemalto PURE contactless solutionGemalto PURE solution [PDF - 636kb]
Frost & Sullivan’s 2018 Award for Gemalto PURE
The Customer Value Leadership Award is granted by Frost & Sullivan to Gemalto PURE based on an independent analysis and Evaluation of two key factors—Customer Impact and Business Impact. Full detailed report available here.Frost & Sullivan’s 2018 Award for Gemalto PURE [PDF - 1.2mb]
PURE for regional schemes and private labels: Key facts and figures about worldwide PURE deploymentsIntroducing PURE
PURE for private networks
Extensive EMV™ and mobile NFC payments for private networks. Gemalto’s PURE white-label application brings EMV technology to private label card and mobile payment issuers.PURE for private networks
PURE for domestic schemes
Extensive EMV™ and mobile NFC payments for national schemes. PURE gives domestic schemes full ownership of their payment solution, including product lifecycle, roadmap and certification rules, allowing them to articulate their own business modelPURE for domestic schemes