Card design personalisation services for issuers

Cardholder-driven and co-branded payment card design personalisation at scale

Enterprise
Financial services
Payment cards

Thales Gemalto Personalisation Design Services is a suite of services delivering image based, print on demand card design personalisation at scale, enabling cardholder-driven and co-branded programmes with partners.

Why choose Personalisation Design Services for card personalisation?

Easy-to-integrate card designs and flexible customisation features, delivering a high-quality user experience for issuers and their cardholders.

Increase cardholder engagement

Let cardholders personalise their cards in-app with photos, sketches or curated artwork. Custom designs drive higher activation, spend and loyalty – while helping issuers stand out.
Launch new designs in days, not months

Launch co-branded or limited-edition designs in days with our online portal and built-in approval workflow. Cut time-to-market from around three months to as little as three days for small-series issuance and corporate cards.
Trusted image compliance

Protect your brand while enabling cardholder creativity. Thales AI-enhanced image checking combines automated pre checks with specialist reviewers to validate designs against card scheme rules and issuer branding guidelines.
Scale globally, one connection

Scale globally without changing your ecosystem. Personalisation Design Services connects to Thales and certified third party bureaus, so you can expand capacity and geographical coverage with one connection and ensure a consistent cardholder journey, quality and governance.
Seamless integration, flexible deployment

Deploy card design personalisation your way. Issuers can embed our Designer Tool seamlessly into web or mobile apps, while APIs integrate easily with existing issuance flows, enabling faster launches without reworking channels.

End-to-end card design services for B2C and B2B

Thales Personalisation Design Services brings together AllAboutMe, SketchMyCard and BrandMyCard to support cardholder-driven and issuer managed card design programmes. From photos and sketches to co-branded artwork, designs are captured digitally, checked for scheme and brand compliance, and fulfilled quickly through Thales and qualified partner personalisation centres.

In a crowded payments market, personalisation helps issuers stand out and strengthen loyalty. Personalisation Design Services lets cardholders personalise card artwork in the banking app, while issuers keep control through approval workflows and built-in scheme and brand-compliance checks. This means you can launch your co-branded series faster and scale globally.

Personalisation design services offers

Our award-winning Designer Tool lets cardholders use a favourite photo and enhance it with creative effects such as filters, stickers, emojis, text and more, straight from a smartphone camera or gallery. The journey fits seamlessly into the issuer web and mobile app. Our advanced image APIs enable a comprehensive suite of features for rapid and flexible integration.

Thales Gemalto AllAboutMe card design services — © Jubemo - Thales

SketchMyCard lets cardholders create original artwork on their smartphone screen with a fun sketch, or choose from a gallery of creative pre-created doodles. The technology is compatible with existing issuer card artworks, with the same approval workflow and compliance controls as AllAboutMe. Our advanced image APIs enable comprehensive features for quick and flexible integration.

Thales Gemalto SketchMyCard card design services — © Jubemo - Thales

BrandMyCard is a collaborative, web-based portal that lets issuers and partners easily co-design and issue small series of customised cards on demand in days. It simplifies co branded issuance with flexible batch sizes, faster time to market and improved operational efficiency. Use cases include corporate cards, credit unions, charities, clubs/associations, meal vouchers or salary cards.