Cards & Payment Middle East 2016: Gemalto Gears Up to deliver Secure & Frictionless Digital Banking & Payment Experience
Dubai, May 29th, 2016 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is gearing up for the 2016 edition of Cards & Payments Middle East – the region's largest payment and banking solutions gathering, taking place at the Dubai International Convention & Exhibition Centre, from May 31st to June 1st. The company has engineered a rich mix of innovative solutions and live demonstrations to serve up its vision for a secure and frictionless digital banking and payment experience. These will enable Middle Eastern banks and payment stakeholders to offer their customers a comprehensive and consistent digital journeys that embrace all possible banking, payment channels and touchpoints.
The strong demo line-up will feature Gemalto's Next Gen Bank Branch solutions, which lets banks streamline the end-user's journey, from enrollment down to customization of their banking card with the visual of their choice. The solution also includes the delivery of ready-to-use multiple payment means, whatever the channel. Through self-service kiosks, the customer walks away within minutes with both a banking card and mobile payment app, ready-to-use and customized to its unique needs.
The company will also show how offering a frictionless payment experience is as equally important, through contactless payment wearables and advanced mBanking and mCommerce secure solutions. With eCommerce sales across the GCC forecast to reach USD 41.5 billion in 2020, this industry growth is calling for increased security across all ePayment platforms. To address this need, Gemalto will showcase noteworthy technologies such as its latest Ezio Mobile Secure Messenger, which can transform any smart phone into a universal key to securely access all banking channels and digital services.
This new digital reality is also bringing mounting security threats with data breaches on the rise. Gemalto will highlight how banks can, through a layered security approach, establish security from the Edge to the Core, combining data encryption and strong authentication, and guard transactions against sophisticated, persistent attacks. To this end Gemalto will be presenting its MobilePKI Bluetooth Smart solutions which extend PKI security to mobile devices, as well as its encryption and key management solutions for banks and more generally all payment providers.
"Digital technology and a new generation of consumers are redefining the banking landscape. The Millennials have grown up in a world of 24/7 connectivity, and their natural expectation is of instant, one-click fulfillment," said Eric Claudel, President for Middle East and Africa at Gemalto. "Our latest generation of banking solutions are designed to meet these exacting consumer requirements, and enable financial service and payment providers in the region to create compelling digital models".
Come and visit us at booth C20 for an interactive journey of Gemalto for Secure Payments through the latest digital banking and payment solutions that are set to transform the Middle East financial services. Our full range of demos can be previewed at http://www.gemalto.com/cards-and-payments-ame.