Maximising Black Friday Sales with a Frictionless and Secure Checkout Payment Experience

For merchants gearing up for the highly anticipated Black Friday sales event, optimising the checkout payment experience holds immense significance.

Last year, it was estimated that global online spending amounted to over $74 billion in just 24 hours, a new record.

As online shopping reaches new heights (and competition increases), it becomes increasingly evident that ensuring a seamless and secure payment journey is pivotal for capitalising on the Black Friday rush and driving sales.

A solution to streamlining and securing transactions

The significance of a streamlined checkout process is underscored by the fact that more than half of consumers (55%) are prone to abandoning their online purchases if they have to re-enter their credit card or shipping information. This trend accentuates the importance of leveraging solutions like Click to Pay to enhance conversion rates and diminish checkout friction. By alleviating the need for consumers to manually input payment details such as card information and shipping address, Click to Pay offers a swift and hassle-free payment experience, thereby bolstering the likelihood of capturing Black Friday shoppers’ interest.

In the context of Black Friday, businesses can leverage Click to Pay to create a secure payment environment, deploying advanced security technologies like tokenisation and encryption to safeguard sensitive payment data. This further inspires trust and confidence among consumers.

Through a single integration with a unified platform, merchants can also seamlessly connect their registered users and guest checkouts with all relevant networks within a short span of time, ensuring that they are well-prepared to cater to the heightened demand and traffic associated with Black Friday.

Navigating the eCommerce landscape

Thales, in collaboration with major payment schemes, has developed an eCommerce solution tailored to address the challenges of the evolving online shopping landscape. Thales’ brand-agnostic solution is focused on enhancing conversion rates by providing a swift and hassle-free payment experience while also establishing a secure payment environment that fosters consumer confidence.

Merchants can achieve a single EMV tokenisation integration within a brief four-month timeframe, covering the most prevalent international payment schemes. This not only saves merchants from laborious legal work and maintenance updates but also ensures their preparedness to handle the heightened demand and traffic of the Black Friday sales event.

Making frictionless payments a reality with Thales D1

Delivering a fast, secure, and seamless checkout experience is no small task during peak shopping events like Black Friday, when transaction volumes surge and consumer expectations are higher than ever. This is where the Thales D1 platform comes in.

D1 is a cloud-based solution that helps banks, merchants and payment providers quickly enable Click to Pay and other emerging digital payment methods. It reduces integration complexity, speeds time to market, and ensures checkout flows remain smooth and compliant with the latest industry standards. With built-in tokenisation and strong authentication, D1 also strengthens security – protecting sensitive payment data while keeping friction to a minimum.

Staying ahead of cyber threats

Alongside these opportunities, merchants must also be mindful of the growing cyber risks that accompany peak shopping periods. Threats such as AI-driven phishing, DDoS, API exploitation, account takeovers and large-scale data breaches are becoming increasingly common during Black Friday. A frictionless checkout must therefore be matched with layered security to protect both customer data and brand trust.

The final word

As Black Friday presents a prime opportunity for merchants to harness increased consumer spending, the role of delivering a frictionless and secure payment experience cannot be understated. By partnering with Thales, businesses can expedite their journey towards achieving a seamless, secure, and efficient payment process, thereby enhancing customer satisfaction and propelling sales during the Black Friday shopping frenzy.