- Rakuten Mobile in Japan to digitalize customer journey using Thales’ secure embedded SIM (eSIM) and SIM expertise.
- Supporting customers’ digital experience in the first fully virtualized cloud-native mobile network.
- Rakuten Mobile’s original 4G and 5G smartphones integrate Thales’ miniaturised eSIM.
Thales is playing a key role in the world’s first end-to-end cloud-native mobile network, operated by Rakuten Mobile, Inc., a dynamic entrant into the Japanese market. This agile mobile network operator is utilizing Thales’ comprehensive portfolio of eSIM, SIM and remote connectivity management solutions, to enable a rapid digital onboarding journey for consumers. Thales’ eSIM technology also plays a key role in the development of Rakuten Mobile’s innovative 4G and 5G smartphones.
By supporting cloud activation of eSIM-capable devices, Thales’ solutions enhance Rakuten Mobile’s digital onboarding procedures for its subscribers. Remote management of subscriptions over the device’s lifetime is similarly straightforward for users. As well as digitalising the customer experience, this digital-first strategy increases Rakuten Mobile’s operational efficiency.
Thales’ space-saving eSIM is particularly valuable for 5G devices, which currently require large antennas and batteries leaving little space for new functionality. Rakuten Mobile is using Thales’ eSIMs in its 4G & 5G smartphones: the Rakuten Mini, the Rakuten Hand and the 5G compatible Rakuten BIG.
Reflecting these benefits, the GSMA predicts there will be 2.4 billion eSIM smartphone connections worldwide by 2025. In the same year, more than 130 million 5G connections are expected in Japan alone.
Tareq Amin, Representative Director, Executive Vice President and CTO, Rakuten Mobile
Emmanuel Unguran, Thales SVP for Mobile Connectivity Solutions
 The network architecture (from the RAN to the core) is entirely virtualized.
 GSMA Intelligence – June 2021.