EMV benefits with full control
PURE is a unique solution for a scalable and cost-effective private payment network.
It's quick and easy to deploy and enables innovative and advanced modes of payment.
PURE offers private-label issuers the benefits of EMV combined with full control over their payment network, for the ultimate in convenience and state-of-the-art technical features.
- Cost-effectiveness and easy deployment
- Independence and control
- EMV™ security and interoperability
- Innovative and advanced modes of payment
#1 Leverage existing EMV terminals
Meal voucher issuers need to push digitization to migrate from paper to cards or mobile solutions.
#2 Contactless to grow your business
#3 Smarter public services
- Transportation networks with cash replacement and fast transaction times
- Smart cities with multi-purpose city cards for payment, transit and access control
- Government programs seeking to boost financial inclusion or to build card- and mobile-based eServices.
#4 EMV and mobile payments
PURE for private networks
Extensive EMV™ and mobile NFC payments for private networks. Gemalto’s PURE white-label application brings EMV technology to private label card and mobile payment issuers.PURE for private networks