Maximise eSIM activation of eSIM-supported devices
For MNOs, significant change is underway regarding how eSIM activation is enabled.
Like the traditional removable SIM, the eSIM relies on the GSMA's standards to create the foundations for a fully interoperable ecosystem.
Those standards address the three critical elements of a smooth and trusted digital customer experience and, in particular, eSIM activation:
- How subscriptions (profiles) are downloaded securely to an eSIM
- The application on the device (the Local Profile Assistant or LPA) managing interaction with the which enables consumers to manage subscriptions from their mobile devices
- The secure communication between the server and the eSIM
To acquire new customers, MNOs need a simple means for eSIM activation, regardless of channel, along with straightforward connectivity for end users.
At the same time, OEMs require an equally efficient means of promoting their eSIM-capable devices to the market.
SM-DS, or Subscription Manager Data Preparation - Discovery Service, is a system designed for consumer eUICC (embedded Universal Integrated Circuit Card) environments. Its primary function is to maintain a list of available profiles for end users. This service facilitates the discovery of these profiles.
Role of GSMA eSIM Discovery Service
This is where the GSMA eSIM Discovery Service came into play.
Built on GSMA remote SIM provisioning specifications, offered by the GSMA and powered by a Thales platform, it enables a seamless approach to connecting devices with subscriber profiles.
Using the GSMA eSIM Discovery Service, MNOs can download and activate their subscriptions to all eSIM devices.
Indeed, the root SM-DS (Subscription Management Discovery Service) automatically provides the eSIM-supported devices with the SM-DP+ (Subscription Management Data Preparation) address of the Mobile Network Operator.
From an end user's perspective, the remote eSIM activation is as seamless as one click.
Adopting the right strategy for a dynamic market
Reflecting the benefits provided for MNOs, OEMs and end users, the GSMA eSIM Discovery framework is quickly gathering momentum.
Furthermore, alongside the opportunities offered by the GSMA solution, some OEMs have identified the potential to differentiate themselves from competitors and further promote eSIM-supported devices to MNOs by launching their own Discovery Services.
Such OEMs seek to replicate the Root Discovery Service framework within their commercial environment.
In this context, MNOs must have the ability to reach and activate the entire population of eSIM-supported devices securely.
To maximise the opportunities available, MNOs also need the technical capability to connect to all OEMs' proprietary Discovery Services and the GSMA's eSIM Discovery Service.
Thales SMDS Connect to maximise the reach and activation of eSIM devices
This is where Thales SMDS Connect comes into play.
This proven solution automatically connects an MNO's backend system to the GSMA's eSIM Discovery Service and all other deployed proprietary Discovery Services.
MNOs can be confident they are maximising their ability to reach and activate eSIM-capable devices and, therefore, reach customers seamlessly and securely, ensuring MNOs have the potential for 360° access to the critical, fast-growing market of eSIM devices.
More resources on SM-DS and eSIMs
Enhancing customer eSIM journeys with discovery services
With eSIM subscriptions set to become the standard in the coming years, telecom operators are looking to ease users towards a complete digital journey.
A core part of this process is using root Discovery Services to allow one-click subscription downloads. Here, Mobile World Live speaks to Thales' Marketing Manager for connectivity solutions, Fabiola Frantzis Borges, about this technology and how it can benefit telcos.Read the interview
Boosting business in the era of eSIM
Over the next couple of years, eSIM is expected to achieve robust growth in the consumer and IoT sectors alike.
It is central to operators' digital strategies and opens new and innovative use cases.
Here, Mobile World Live speaks to Thales' Marketing Manager, Marylene Arnoux-Roetynck, about the technology and operator business opportunities generated by eSIM.