Thales Trusted Digital Telco - The digital customer journey step by step

Enabling Communications Service Providers to deliver a 100% digital customer experience 

Thales Trusted Digital Journey addresses the telecom digital transformation.

It is designed for Communications Service Providers that want to offer digital natives and digital immigrants a trusted, end-to-end digital experience for purchasing, using and managing their mobile plans.

Our disruptive digital solution covers every step of the digital customer experience, from ordering and subscription activation through to service usage and customer care, and puts your customer at the center of the experience.

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Digital transformation  for Telecoms

The Telco digital transformation is advancing fast.

Physical stores may remain a significant touchpoint for many consumers, but a significant shift occurs.

Increasingly, digital natives and digital immigrants expect a fully digital experience for their services, characterized by new standards of flexibility and personalization.

There's more.

The pandemic has further accelerated the shift to digital transformation in the telecom market.

So, Communications Service Providers (CSPs) need to anticipate the risks posed by pure digital players emerging ‘out of the blue’.

This has already been the case in many other markets.

The result?

CSPs will therefore need to launch new business models adapted to a profound change in both markets and consumer behavior.

In the consumer domain, the end-user will increasingly take control of the digital experience.

CSPs must transform their capabilities to support new use cases and offer marketing teams an agile and responsive tool to interact frequently with customer databases and provide resilience in an age of uncertainty.

This highly flexible model must embrace the diverse interests and lifestyles of the ‘new customer’.

In other words, that means high volume data consumption in the shape of ultra HD video, gaming and video-calling, and unpredictable spikes in demand created by events such as the pandemic and sudden switch to home working.

What are the 3 key factors driving the telecom digital transformation?

#1. Online is the new normal for Telco

Many consumers no longer want to spend time visiting stores.

Instead, they are switching exclusively to digital channels to purchase and manage services.

What’s more, this new generation of consumers is looking for an Uber-like experience, using their entire service through a mobile app.

For CSPs, enhanced customer expectations have become the new normal.
 

#2. Onboarding becomes a critical part of the digital experience

Needless to say, the customer experience is critical for a successful digital onboarding process.

Online ID verification and enrollment systems are critical enablers for the digital experience.

Combined with the rapid adoption of the eSIM and 5G, these technologies fundamentally reshape the operating environment and open a host of new possibilities for adding value to the customer offer.
 

#3. Digital transformation is an opportunity to streamline operations, repurpose stores and increase resilience

• CSPs are also grasping new opportunities to streamline their operations. Recognizing that current systems and processes are often complex, slow and costly, they are investing in digital transformation to create lean and agile organizations, underpinned by high levels of automation.
• An uncertain environment, and in particular the pandemic, is further accelerating digital transformation and reducing store footfall. In some cases, acceleration of change is also related to the repurposing of retail stores, for example as collection points.
• In common with all enterprises, CSPs are revisiting their digital strategy in search of greater resilience.

3 technical key enablers for digital transformation 

#1. Online ID verification has a pivotal role to play.

Offering consumers the freedom to confirm their identity via a mobile device, in line with local regulations, this process represents the foundations of any 100% digital experience.

Indeed, one of the critical steps of the digital customer journey is a digital subscription.

#2. Also significant here is the emergence of the eSIM.

In terms of technology, digital customer experience is being enabled by online ID verification and enrollment and is supported by the rapid adoption of the eSIM (embedded SIM). 

Increasingly, this is enabling remote connectivity and subscription management solutions that eliminate the need for customers to go in-branch to activate their subscriptions.

As a result, many operators adapt their subscription distribution strategies and establish a trusted digital customer experience.

#3. 5G is a powerful force for change too.

And behind both these trends, 5G rollout is further powering change, with benefits such as low latency, high data rates, reduced energy use and cost savings sparking new digital revolutions throughout the commercial domain. 

Open space for digital experiences

Going forwards, traditional CSPs need to reinvent themselves.

They must meet heightened expectations and directly address consumer pain points. Services must be personalized to individual requirements and extend beyond traditional telecoms' boundaries.

Moreover, these services must be near-effortless to select and adapt.

They need to focus on every stage of the digital customer journey and address each customer pain point. This goes from digital subscription through to digital customer service.

Investigate new dimensions with Thales.

Our latest ebook investigates the challenges and opportunities that lie ahead and our approach to digital customer experience management, enabling CSPs to deliver a 100% digital and intuitive customer experience.

It relies on a complete suite of digital bricks that can be built on legacy systems to ensure complete and efficient deployment in a short timeframe.

Thales provides a Trusted Subscription platform to identify and instantly connect consumers, and enable mobile payment. This comprises:

• Thales Trusted Digital ID platform for ID verification (documents and biometrics);
• Thales On demand subscription management for instant cellular connectivity activation of eSIM capable mobile devices;
• A digital payment platform.

Thales can help CSPs become faster, more productive and more responsive to consumer needs, adapting their service on a day to day basis and being present for their consumers at any time.

More resources on digital transformation for CSPs